Just serve the best, they would not worry about branding!
Inge, Dec 28, 2009
John Moore: "Build your brand from the inside-out."
" Cita-cita untuk membangun brand yang kuat akan dicapai dengan proses yang panjang, justru dengan proses yang tanpa tendesi ingin menjadi brand adikuasa. Tetapi dalam prosesnya, mereka fokus terhadap pelayanan, pemenuhan janji-janji perusahaan, kebijakan serta tujuan-tujuan mulia dari perusahaan. Maka jika itu telah dilakukan.. jangan hawatir tentang brand, ia akan kuat dengan sendirinya sejalan dengan konsistensi proses yang dilakukannya. Nikmatilah proses! " -Inge Susanti ^_^
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Espresso Shots of Business Wisdom
Copied From : Brand Autopsy - Marketing Practice
brandautopsy.com
Just like an espresso shot will kickstart your morning, John Moore, a former long-time Starbucks marketer, will kickstart your business thinking. He will begin by upending how you view “branding” because, as he explains, the greatest brands never begin with the intention of being a great brand. Additionally you’ll gain a new appreciation into the importance of astonishing employees to astonish customers. And, you’ll learn that to achieve lasting success, a business must experience failures along the way. John’s timeless and actionable business advice shared in this presentation will help reinvigorate businesses to survive and grow in any economic climate.
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